Overview
Euclid Technologies LLC has niche expertise in the Media Intelligence (MI) space. MI companies scour the advertisement landscape in all media-TV Broadcast, Online, Radio, Newspaper and Magazines. Then, depending on customer needs, they provide customized research reports: abstracts, themes, competitive advertisement details including markets and expenditure etc. Euclid Technologies LLC has been outsourced a number of processes-most of it to our offshore locations - within this space by MI Clients:
Services
Broadcast Monitoring
Although the method by which advertisements are identified and picked out from all of the broadcast content is different for different Clients, and is proprietary to the Clients, all of these automated processes miss to identify and pick some advertisements. And even if they do identify an ad, they fail to recognize if the ad is a repeat of an existing ad (stored in the database) or a new ad. So all new ads identified by the automated systems as new are placed in a manual queue.
Euclid Technologies LLC has been outsourced the classification, editing and attributing of broadcast advertisements placed in this manual queue. The process involves, in order of complexity,
- Classification- whether the ad is a new ad or a repeat of an earlier ad
- Editing- placing the ad in its relevant category
- Quality assurance- verifying if the first two processes were done correctly
- Attributing- adding attributes to the ad in accordance with Client needs and requests
On-Line Ad Coding
Just as in TV ad classification, proprietary software called ("spider") crawls through on-line material and identifies ads. Sometimes, the automated process identifies an ad as new due to varying sizes or orientations.
Euclid Technologies LLC business process function is to isolate an ad material that has been identified by the "spider" software, trigger a search against an archived database, map its attributes from an existing duplicate ad, or marks it as new. If, as most of them are, the ad is new, the operator goes to the next step-a creative attribution process-where the operator adds attributes such as Primary Advertiser, Co-op Partner, Competitor, Headline, Visual, brief Ad Description, Celebrities, and a Tag Line. The attribution process requires experienced operators, familiar with the domain, and with good articulation skills.
